Fresh Express x Nick DiGiovanni
Fresh Express partnered with celebrity chef and social media creator Nick DiGiovanni as part of its "Express Yourself" campaign, an initiative designed to inspire consumers to bring more creativity and personality to mealtime. By tapping into Nick's culinary expertise and highly engaged social audience, the campaign showcased how fresh ingredients can transform everyday salads into exciting, flavor-packed creations.
As lead creative, I guided the development of the content series and served as the primary liaison with the production company, helping bring Fresh Express' vision to life from concept through final delivery. Together, we created a collection of social-first assets that blended culinary inspiration with entertaining storytelling, reinforcing Fresh Express' mission to make healthy eating fresh, approachable, and anything but ordinary.
