Summer X-Games
Thayers Natural Remedies' groundbreaking collaboration with X Games marks a historic moment as the Official Beauty and Skincare Sponsor. With a legacy spanning 175 years, Thayers reinvented itself by partnering with X Games California, launching in Ventura, CA. This innovative multi-tier sponsorship featured mist-ifying events and activations, integrating Thayers into the heart of action sports.
Winter X-Games
Building on the success of X Games California, Thayers expanded its sponsorship to X Games Aspen. Where Thayers continued as the first official partner in the beauty and skincare category, sponsoring the thrilling Knuckle Huck ski and snowboard events. In a historic move, Thayers also supported the introduction of the women's ski and snowboard Knuckle Huck events, emphasizing their range of efficacious skincare products is unisex and suitable for all skin types. This partnership showcased Thayers' commitment to innovation and inclusivity in the dynamic world of action sports.
