Orapharma
When Bausch Health and OraPharma partnered with World Series Champion Alex Rodriguez to launch the Cover Your Bases campaign, the stakes were high, and the timeline was tight. Timed with Oral Health Month in June, this national awareness initiative aimed to address the prevalence and impact of gum disease, with A-Rod serving as a patient ambassador. His personal story became the cornerstone of educational content that encouraged patients to discuss comprehensive treatment options with their dentists.
To bring this campaign to life, our team moved swiftly—developing scripts, creating storyboards, and securing a production team with the expertise and credibility to collaborate with talent of A-Rod’s caliber. The result was a fast-turn, high-impact campaign that leveraged A-Rod’s influence to drive awareness and spark important conversations about oral health.
Fun Fact: That dentist room you see in the spot...originally was a guest bedroom we transformed into what you see.
Fun Fact: That dentist room you see in the spot...originally was a guest bedroom we transformed into what you see.
