Bayer Aspirin
Some of the most meaningful stories are those rooted in real experiences, and this Bayer Aspirin video series is no exception. Designed to raise awareness about stroke prevention, the series features compelling narratives from real patients who share how Bayer Aspirin has played a life-saving role in their journey toward proactive heart health management.
As the creative lead, I oversaw every step of this impactful project—from conceptualization to production—ensuring that the stories were told with authenticity and respect. Collaborating with my team, I emphasized the importance of capturing the humanity behind these experiences, helping them hone their skills to deliver powerful visuals and heartfelt narratives that truly resonate with viewers.
Projects like these are among my favorites because they go beyond storytelling—they have the power to educate, inspire action, and save lives. This series reflects the core of what I value most: connecting audiences to the stories that matter most.
