Robitussin
Performance helps young people discover their voices and connect with the world—but not everyone has equal access to these opportunities. That’s why Robitussin partnered with All Stars Project Inc., a national nonprofit that uses the power of performance to provide free afterschool development programs for youth in underserved communities. Together, we shared the inspiring stories of All Stars performers to encourage others to find their voice.
As the creative lead, I had the privilege of guiding this meaningful project, ensuring the campaign reflected the heart of the All Stars mission. Beyond overseeing production, I worked closely with my team, empowering them to develop their skills and grow creatively as we brought this initiative to life. In the spirit of giving young talent a platform, this project wasn’t just about inspiring others—it was also about fostering growth within my own team to amplify the impact of our work.
