Alka-Seltzer Hangover Relief
Rewrite a classic jingle? Check. Do it with T-Pain? Absolutely check! To launch Alka-Seltzer Hangover Relief, we teamed up with the rapper, musician, and self-proclaimed cocktail enthusiast to give the iconic "Plop Plop, Fizz Fizz" a fresh, unforgettable remix.
As the creative lead, I oversaw the production to develop video content that brought this energy to life, creating assets for the brand’s website and social media channels. From concept to execution, the campaign seamlessly blended T-Pain’s style with Alka-Seltzer’s promise of fast relief from headaches, body aches, and mental fatigue.
The result? A vibrant campaign that speaks to a new generation of consumers—because when the night’s been unforgettable, the morning doesn’t have to be unforgiving. Cheers to celebrating without fear of the morning after!
