Our partnership with iovera° exemplifies the power of trust in the creative process. From their first national TV spot, Ready to Get Back, to social advocacy with LPGA star Lexi Thompson, and a Guinness World Record for the Largest Game of Freeze Dance, we led the creative vision across every aspect of these campaigns.
As the main creative on set for all three productions, I ensured each initiative authentically reflected iovera°’s commitment to non-opioid pain relief. From TV to social to experiential, these campaigns brought the brand’s innovative message to life with impactful storytelling and execution.
'Ready to Get Back' TV Spot
iovera°'s first national commercial, unveiled a campaign that revolutionizes pain management. Thr commercial showcases iovera°'s innovative approach to non-opioid pain relief. By highlighting the effectiveness of iovera°'s cutting-edge cold therapy technology, it aimed to educate the public on safer, drug-free alternatives for managing pain. This campaign underscores the brands commitment to improving lives through advanced medical solutions.
Lexi Thompson - LPGA
Lexi Thompson, the renowned American professional golfer, has joined forces with iovera°, a cutting-edge pain relief treatment, to advocate for non-opioid pain management options. In a recent Instagram post, iovera° proudly announced Thompson as their newest partner and advocate, aiming to educate athletes, their families, and fans about the benefits of non-opioid solutions for pain management.
iovera° and National Senior Games
Guinness World Record
Guinness World Record
iovera° and the National Senior Games Association (NSGA) set a Guinness World Record title for the Largest Game of Freeze Dance with 1,308 participants in Fort Lauderdale, Florida. This event, part of the National Senior Games, featured one overall winner and highlighted iovera°, an extreme cold therapy to treat knee osteoarthritis and reduce pain without drugs. The campaign promoted non-opioid treatment options, emphasizing the benefits of iovera° for pain relief and its role in minimizing opioid-related side effects.
