Fresh Express x Tiffani Thiessen
Fresh Express teamed up with actress, bestselling cookbook author, and beloved pop culture icon Tiffani Thiessen as part of its "Express Yourself" campaign, bringing together fresh ingredients and approachable family cooking to inspire consumers to add more creativity to mealtime.
As lead creative, I directed the creative development of the content series and served as the primary liaison with the production company, overseeing the project from concept through final execution. Working closely with talent and production partners, we developed a collection of social-first content designed to authentically reflect Tiffani's voice while reinforcing Fresh Express' mission to make fresh, flavorful eating both simple and inspiring. The resulting assets blended culinary storytelling, lifestyle content, and practical meal inspiration to connect with consumers in a meaningful and engaging way.
