Hello Fresh
Partnering closely with HelloFresh, I led the development of integrated digital experiences and culturally relevant campaigns designed to extend the brand beyond the kitchen. By leveraging strategic partnerships spanning entertainment, lifestyle, and consumer brands—including Friends, Elf, Marvel's Guardians of the Galaxy, Tinder, and Hidden Valley Ranch—we created immersive, shareable experiences that generated excitement, drove engagement, and positioned HelloFresh at the forefront of pop culture conversations.
