Chiquita x Savannah Bananas
When Chiquita teamed up with the Savannah Bananas for the holiday season, the goal was simple: create something as fun and unforgettable as the Bananas themselves. Filmed in Savannah and featuring five fan-favorite players alongside Banana Man and the legendary Miss Chiquita, the social-first campaign supported a holiday giveaway designed to drive fan engagement and spread seasonal cheer.
As lead creative, I led concept and script development for a series of highly shareable content pieces that embraced the playful spirit of both brands. The campaign was anchored by an original holiday dance challenge, inviting fans to join the celebration across social media. Beyond the holiday initiative, we also developed a collection of baseball-themed vignettes that paired Savannah Bananas talent with Chiquita in unexpected and entertaining ways, creating content that celebrated baseball, personality, and the joy of the game.
